social media

The Mad Archives

MadCap Recap of 2025

MadCap Recap

December 22, 2025

It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…

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Lions, and Tigers, and SOPs oh my!

Lions, and Tigers, and SOPs oh my!

October 30, 2025

It’s spooky season, y’all.  It’s the time of the year where little goblins and ghouls might grace your doorstep looking for treats.  The little neighborhood kids are more cute than scary, but do you know what really frightens us?  We’ve heard there are companies and organizations out there operating without a marketing plan!  What?!  Say…

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So You Want to Work for Yourself?

So You Want to Work for Yourself?

May 1, 2025

We’ve all been there.   Maybe it took a particularly bad week, or month, or a performance review you didn’t agree with.  Or maybe it was a dream from the beginning.  But the words “I’m going to start my own business” have probably floated through your mind at some point in your professional career.  Is it…

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Top Social Media Trends in 2024

Top Social Media Trends in 2024

April 29, 2024

Don’t worry.  When we say “social media trends for 2024” we don’t mean the latest dance you have to practice in your kitchen (seriously, why are they always in the kitchen?!).  We’re looking at trends that are coming to life in 2024 from a marketing perspective.  We stay on top of that stuff because, well,…

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Influencer Marketing

Micro Influencer: Macro Impact

April 6, 2023

The standard accepted definition of “trend” is a general direction in which something is developing or changing.  For fashion, this can mean fringe is back, or short is in, or bright colors are out.  For music, this can come to life in the form of autotune or increased instrumentals.  For us in the marketing field,…

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Video

Video Marketing

June 8, 2021

As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020 and will continue to do so into 2021.  Workers and students have become more intimately familiar with alternative or nontraditional methods of communicating with one another, and some pleasant surprises have sprung to life.  Here…

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Like, Comment, Share: Our Social Media Best Practices

March 5, 2020

In an ever-changing digital world, it’s not always easy to keep up with the latest trends in social media. But don’t worry! We’ve compiled a few tried-and-true practices to up your social media game and have your followers clicking “Like” all day long. Keep Your Brand Voice Consistent and Authentic Maintaining your brand voice helps boost…

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