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The Value of Professional Creative Design

Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing.  Don’t get us wrong.  We love creative tools.  However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…

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Monday, October 4th started out like any other day…

Monday, October 4th started out like any other day, but shortly provided a real time  demonstration of just how big Facebook’s influence is over the online economy. Even a small outage means losses for people who rely on Facebook services to do their work or advertise their products. But a record six-hour outage is even…

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What will 2022 look like…Sweatpants or Suit Coat?

2020 was a lot of things.  Some of those things aren’t appropriate for a blog, and some we can just agree to never speak of again.  With 2021 more than halfway over, what will 2022 look like?  Do we stay in sweatpants forever, or are we preparing to dust off that suit coat again?  Regardless…

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The Psychology of Color

Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does color work? How is color believed to impact mood and behavior?  And in our world of marketing and…

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Video Marketing

As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020 and will continue to do so into 2021.  Workers and students have become more intimately familiar with alternative or nontraditional methods of communicating with one another, and some pleasant surprises have sprung to life.  Here…

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Why You Need A New Website in 2021

Your company or organization’s website is often the first exposure a prospect has with your brand. It is a sales person that never sleeps; a reflection of your brand in every way and can be one of the most powerful marketing tools your company can have.   It can also be your demise if it…

Virtual events

The Perks of Virtual Events

Remember when “events” meant 400+ people crammed into a convention center? Us too. But honestly, we’re kind of loving the virtual events world. While we, like anyone, miss gathering in person, the pivot to virtual events has worked out surprisingly well—and they’re only getting better.  Many of our virtual events have outperformed expectations. Online fundraising…

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Spring Clean Your Marketing

Spring is in the air!  Like many, you might be tempted to start spring cleaning this weekend. If you haven’t already purged your entire house during quarantine, taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. Who else…

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Staying Top-of-Mind During Challenging Times

While we’re not at recession levels yet – and hopefully won’t make it there – we are all undoubtedly feeling the economic impact of the current public health crisis. For those that own or manage a business, you may have begun to cut back in various areas, including in your marketing. But did you know…

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Like, Comment, Share: Our Social Media Best Practices

In an ever-changing digital world, it’s not always easy to keep up with the latest trends in social media. But don’t worry! We’ve compiled a few tried-and-true practices to up your social media game and have your followers clicking “Like” all day long. Keep Your Brand Voice Consistent and Authentic Maintaining your brand voice helps boost…