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Coding on Macbook Air

The Three Types of Web Developers (and What They Do)

For many outside the field of web development, it is not commonly known that there are several different types of web developers that exist. Within the developer world, we literally have dozens of titles that distinguish us from the rest based on our skillset and what we can create with it. Overall, web developers can…

Marketing graphic

Marketing VS Advertising = What’s the Difference?

It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business…

Website design graphic

"Do I Need A Business Website?" – Why Web Design is still Relevant

Many people fall under the impression that they don’t need to have a website for their business, or that a page on Facebook is “enough”. But is it, really?

Strategy title graphic

Building Your House: The Importance of Strategy in Marketing

Building a marketing strategy is like building a house, and it’s all about the preparation ahead of time.

Branding graphic / image example

The Importance of Quality Branding

Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience.

SEO style infographic

SEO: What it is, Why it Matters

In a world where communication is lightning fast and the Internet reigns supreme, businesses must stay one step ahead of competitors by reaching their audience in a variety of ways. Thinking outside the box, embracing creativity, and harnessing the power of the web have never been as important as they are today. One method that has…

Love balloon image

Do you LOVE what you do?

Yes, Valentine’s Day is upon us again. It’s the season of Cupid’s arrows, red roses, and boxes of chocolate. While the commercialism of it all is obvious, it got us thinking. How many of us actually love what we do professionally? Whether it’s in your business, job, or more specifically, your marketing, we should all…

2017 resolutions chalkboard checklist graphic

What Are Your New Year’s Marketing Resolutions?

Have you thought about setting resolutions for your company’s marketing game? If not, don’t worry – we’ve thought of a few resolutions to help.