{"id":68030,"date":"2020-04-10T14:57:35","date_gmt":"2020-04-10T21:57:35","guid":{"rendered":"https:\/\/madcapmarketing.com\/?p=68030"},"modified":"2021-08-17T14:00:40","modified_gmt":"2021-08-17T21:00:40","slug":"staying-top-of-mind-during-challenging-times","status":"publish","type":"post","link":"https:\/\/madcapmarketing.com\/staying-top-of-mind-during-challenging-times\/","title":{"rendered":"Staying Top-of-Mind During Challenging Times"},"content":{"rendered":"\n
While we\u2019re not at recession levels yet – and hopefully won\u2019t make it there – we are all undoubtedly feeling the economic impact of the current public health crisis. For those that own or manage a business, you may have begun to cut back in various areas, including in your marketing. But did you know that many brands actually benefit from maintaining ad spend during slower seasons?<\/p>\n\n\n\n
It seems like common sense that if you advertise when everyone else stops marketing, you\u2019re bound to increase sales and build market share. But in times of economic downturn, one of the first things companies tend to do is pull back on their marketing and advertising efforts. While it may feel safer to cut back now, studies<\/a> over the decades have shown that companies that maintained or increased their ad spending during a weakened economy came out the other side with increased sales and market share.<\/p>\n\n\n\n Here are just a few examples of companies that managed to stay top-of-mind amidst economic slowdowns…<\/p>\n\n\n\n Although times are uncertain and the light at the end of the tunnel may seem distant \u2014 we will get through this. How you advertise and market your brand in the midst of it could lead to long-lasting benefits on the other side. It\u2019s like the old adage says, \u201cWhen times are good you should<\/em> advertise. When times are bad, you must<\/em>.\u201d<\/p>\n\n\n\n So, when is the right time to market your business? All the time. And in the good times and bad \u2013 MadCap can help.<\/p>\n","protected":false},"excerpt":{"rendered":" While we\u2019re not at recession levels yet – and hopefully won\u2019t make it there – we are all undoubtedly feeling the economic impact of the current public health crisis. For those that own or manage a business, you may have begun to cut back in various areas, including in your marketing. But did you know…<\/p>\n","protected":false},"author":1,"featured_media":68031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"yoast_head":"\n