The first of its kind, the condos have no direct competitors. This may seem like it makes our job easier, but it also means we have to not only market the project to the target audience, but we also need to educate the target audience about the opportunity and benefits of owning a luxury condo in this location.
MadCap had the opportunity to get in on the marketing ground floor of this exciting condo project—no pun intended. Our role was to help with the name, brand development, create marketing, design collateral, write articles, and so more.
We have had the privilege to work with The Rants Group prior to taking on the Percival Condominiums project. Our relationship with the team allowed us to collaborate well right from the start. There was a great amount of trust from their team, which allowed us to move beyond traditional marketing tactics and try a new marketing media mix including a healthy amount of digital mediums and Geo-targeting.
For the education portion of the strategic plan, we continue to rely heavily on paid and organic editorial opportunities to educate the Olympia area about the high-end features of the condominiums and the benefits of bringing such a project to the downtown.
THE LOGO AND BRAND DEVELOPMENT
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the company’s message. This simplistic logo, visually connect you sets you to the Percival experience and where you will live, on the water.
To date, a landing page to view floor plans and a video is included. Strategy and plans are in the works to create a full website in early 2019.
The collaboration is ongoing, and the future of our partnership is exciting. We’ve created a logo and branding elements that are clean, strong, and industry-appropriate.