As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020 and will continue to do so into 2021. Workers and students have become more intimately familiar with alternative or nontraditional methods of communicating with one another, and some pleasant surprises have sprung to life. Here at MadCap Marketing, we are declaring 2021: The Year of Video Marketing.
With our current unprecedented need to maximize virtual meetings and events worldwide, if there’s one area that marketers should perfect, it’s live video. A key aspect of live video is it allows you to demonstrate clear empathy for your audience, which is essential in building your brand and ultimate connection to your client and audience. Videos on social networks like Facebook, Snapchat, and TikTok are visible for a few hours before they are drowned out by neverending incoming new content. However, videos on YouTube, Vimeo, and websites can continue to build traffic for years, and THAT is more bang for your buck.
Let’s face it, 2020 really sped up the rate of customer adaptation to a self-service approach to doing business online. Today’s customers want speed, accessibility and ease-of-use. Therefore, this has to be a mindset shift, and everything marketing related should revolve around building and enhancing experiences, not just to gain the sale the first time. It will be a huge contributing factor to customers continuing to engage with your company or organization.
The cat videos of 2010 may have been our hook in exploring the video offerings of social media, but the carefully curated content of 2021 will be what helps your business grow this year and into the future. Need help getting started? Get in touch with us!