The Heart of Marketing: Show Your Customers Some Love

The month of love is upon us again. While we tend to focus on that one special someone in this season of gushy love notes, bright red roses, and sweet treats, it got us thinking – are we remembering to show our customers the love, too?

When you regularly show your customers you care, it helps to grow your business into a lovable brand. And making your brand lovable comes with a variety of benefits much sweeter than a box of chocolates, such as:
• Customer loyalty and retention
• Positive online reviews and testimonials
• Social following and engagement
• Customer referrals

If your efforts are feeling a little stale, here are a few ideas to up your game and spread the love to your customers – and get it in return, too.

Engage, engage, engage.
The more you engage with your customers, the more they get to know you – and vice versa. The more customers get to know your brand, they more trust they build. And we all know that people are more likely to buy from the people they trust.

The more touchpoints and connections you have with your customers, the better chance you have at turning a casual buyer into a tried-and-true, loyal customer. While it may take a little extra effort, taking the time to find out what your customers want and need will benefit you both in the long run.

Provide exceptional customer service.
The most time-tested way to earn your customer’s loyalty and love is to provide them with top-quality service they can’t find elsewhere. Because let’s be real – there are a number of “other guys” out there that can probably offer a similar service, gizmo or gadget. Above product and price, customer experience is the number one brand differentiator. So, use your service, expertise, and support show that you’re willing to go the extra mile.

Offer a discount or giveaway.
Because who doesn’t love free stuff? Giving away tickets to an upcoming show or event, raffling a bundle of goodies, or offering a surprise coupon code can work wonders to reward and engage customers. Pro tip: Incorporate these into your social media strategy to boost following and engagement, too!

Remember to say “Thanks!”
This one may seem obvious, but it is no less true! Whether it be via email, a social shout-out, or even a handwritten note, never miss an opportunity to thank your customers for their business. After all, everyone likes to feel valued – especially your hard-earned customers.

While these are just a few ways to develop customer relationships – hopefully they serve as inspiration to get out there and show your customers you really care!

Happy Valentine’s Day from MadCap Marketing!

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