online marketing

The Mad Archives

Lions, and Tigers, and SOPs oh my!

October 30, 2025

It’s spooky season, y’all.  It’s the time of the year where little goblins and ghouls might grace your doorstep looking for treats.  The little neighborhood kids are more cute than scary, but do you know what really frightens us?  We’ve heard there are companies and organizations out there operating without a marketing plan!  What?!  Say…

Why Marketing Trends Matter

April 1, 2024

As a marketing and branding company, MadCap Marketing and Creative understands the tiers and trends of the marketing world.  We should.  After all, it’s our job.  But, as a consumer or a business owner, how aware are you of the key trends in marketing that will lend success to your business or cause?  Read on…

Google Analytics 4 Upgrade Is Here

July 1, 2022

How do you install it you ask?When you are ready to complete the Google Analytics 4 upgrade, head to the admin area and look for the ‘Property’ column. You should see the ‘GA4 Setup Assistant’ at the top of the column. Click on it to launch the upgrade assistant. Should I upgrade? The short answer is…

Monday, October 4th started out like any other day…

October 25, 2021

Monday, October 4th started out like any other day, but shortly provided a real time  demonstration of just how big Facebook’s influence is over the online economy. Even a small outage means losses for people who rely on Facebook services to do their work or advertise their products. But a record six-hour outage is even…