online marketing

The Mad Archives

Why Marketing Trends Matter

Why Marketing Trends Matter

April 1, 2024

As a marketing and branding company, MadCap Marketing and Creative understands the tiers and trends of the marketing world.  We should.  After all, it’s our job.  But, as a consumer or a business owner, how aware are you of the key trends in marketing that will lend success to your business or cause?  Read on…

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Google logo on a tile

Google Analytics 4 Upgrade Is Here

July 1, 2022

How do you install it you ask?When you are ready to complete the Google Analytics 4 upgrade, head to the admin area and look for the ‘Property’ column. You should see the ‘GA4 Setup Assistant’ at the top of the column. Click on it to launch the upgrade assistant. Should I upgrade? The short answer is…

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