The standard accepted definition of “trend” is a general direction in which something is developing or changing. For fashion, this can mean fringe is back, or short is in, or bright colors are out. For music, this can come to life in the form of autotune or increased instrumentals. For us in the marketing field,…
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There’s an age-old discussion surrounding the causality of what came first: the chicken or the egg. This has become a philosophical debate because it seemingly runs an endless loop, twisting back on itself over and over and over. The chicken versus egg question has come to be used as a metaphor for self-perpetuating cycles and…
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MadCap’s mission is to help shape and deliver the best voice for our clients. While business is centered around service delivery, happy customers are the fuel necessary to run any successful business. We aren’t happy until our customer is happy! This month, we wanted to focus on the importance of customer appreciation, and how you…
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The meaning of “turnaround time” can mean different things to different people based on industry, role, and situation. For marketing companies like MadCap, turnaround time is a crucial piece of the process, and is an integral part of our service offerings. Turnaround time on projects can make or break a relationship, and the importance of…
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2020 was a lot of things. Some of those things aren’t appropriate for a blog, and some we can just agree to never speak of again. With 2021 more than halfway over, what will 2022 look like? Do we stay in sweatpants forever, or are we preparing to dust off that suit coat again? Regardless…
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As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020 and will continue to do so into 2021. Workers and students have become more intimately familiar with alternative or nontraditional methods of communicating with one another, and some pleasant surprises have sprung to life. Here…
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Spring is in the air! Like many, you might be tempted to start spring cleaning this weekend. If you haven’t already purged your entire house during quarantine, taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. Who else…
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The turkey is in the shopping cart, the stuffing ingredients are on the counter, and the in-laws are on their way. That can only mean one thing—Thanksgiving is almost here. While this season of gratitude is largely focused on family and friends, don’t forget to thank your customers. After all, they allow you to successfully…
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If you’ve spent any length of time with us, you’ve heard us use words like marketing, design, content creation, voice, and tone. (What do you expect? We’re a marketing firm!) But what do these words mean and how do they actually fit together? We’re here to break it all down. Marketing Okay, this is the…
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