It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
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It’s spooky season, y’all. It’s the time of the year where little goblins and ghouls might grace your doorstep looking for treats. The little neighborhood kids are more cute than scary, but do you know what really frightens us? We’ve heard there are companies and organizations out there operating without a marketing plan! What?! Say…
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It is easy to write off offline marketing tactics as digital tools and techniques like social media marketing and email marketing campaigns become the standard across most industries. However, don’t let it fool you. Offline marketing tactics are still a crucial component to reaching audiences in our digital-first world. Even the most successful digital marketing…
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We’ve all been there. Maybe it took a particularly bad week, or month, or a performance review you didn’t agree with. Or maybe it was a dream from the beginning. But the words “I’m going to start my own business” have probably floated through your mind at some point in your professional career. Is it…
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It’s no secret that the pandemic had an impact on businesses. We might not even be ready to fully talk about it, since some of the impact was overwhelmingly not good. But, on the flipside, what have you noticed that has been a positive take away from those 2020 days? We’re noticing a shift in…
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Whether we’ve used the labels ourselves, or shared a side-eye glance when someone else has, we’re likely all familiar with the generational labels that exist in the world. You know the ones. The “Millennial self centeredness” or the “Gen Z independence” or “Gen X adaptability”, and the ever-so-cringy “OK Boomer”. Regarding marketing trends that we’re…
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Don’t worry. When we say “social media trends for 2024” we don’t mean the latest dance you have to practice in your kitchen (seriously, why are they always in the kitchen?!). We’re looking at trends that are coming to life in 2024 from a marketing perspective. We stay on top of that stuff because, well,…
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As a marketing and branding company, MadCap Marketing and Creative understands the tiers and trends of the marketing world. We should. After all, it’s our job. But, as a consumer or a business owner, how aware are you of the key trends in marketing that will lend success to your business or cause? Read on…
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Marketing and branding has evolved over the years, and nowadays not everyone has an in-house department within their company or organization. That’s OK! In fact, working with an independent firm might help you, because it allows an outside perspective and experience, similar to the customers you might be trying to reach. Marketing plays in a…
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The standard accepted definition of “trend” is a general direction in which something is developing or changing. For fashion, this can mean fringe is back, or short is in, or bright colors are out. For music, this can come to life in the form of autotune or increased instrumentals. For us in the marketing field,…
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