It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
As a creative company, we have to stay on top of trends. What’s new? What’s old? What grabs the attention we’re all looking for? It’s always changing and it’s always interesting. Here’s some of what we know. Social media marketing was once an exciting new way for companies to market their products and services. Businesses…
“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
Knock Knock. Who’s There? AI. Still? Yes. Just in case you were wondering, AI, or artificial intelligence, is still here. And it has no plans on leaving the scene. In fact, AI is constantly working on itself to make the experience better. We could all take a page from that book, really. Whether you’re intentionally…
MadCap Marketing and Creative is proud of the relationships we’ve made and maintained in the community that we love, live, and work in. Our own company culture is centered around elements that connect us as people and nurture us as professionals. As a marketing company, we are often asked about AI (Artificial Intelligence) and whether…
Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing. Don’t get us wrong. We love creative tools. However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…
Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does color work? How is color believed to impact mood and behavior? And in our world of marketing and…
Your company or organization’s website is often the first exposure a prospect has with your brand. It is a sales person that never sleeps; a reflection of your brand in every way and can be one of the most powerful marketing tools your company can have. It can also be your demise if it…
Spring is in the air! Like many, you might be tempted to start spring cleaning this weekend. If you haven’t already purged your entire house during quarantine, taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. Who else…