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The Mad Archives

MadCap Muse September 2022

MadCap Loves YOU…and why customer appreciation is key

September 2, 2022

MadCap’s mission is to help shape and deliver the best voice for our clients.  While business is centered around service delivery, happy customers are the fuel necessary to run any successful business. We aren’t happy until our customer is happy!  This month, we wanted to focus on the importance of customer appreciation, and how you…

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Sweat pants and working

What will 2022 look like…Sweatpants or Suit Coat?

August 17, 2021

2020 was a lot of things.  Some of those things aren’t appropriate for a blog, and some we can just agree to never speak of again.  With 2021 more than halfway over, what will 2022 look like?  Do we stay in sweatpants forever, or are we preparing to dust off that suit coat again?  Regardless…

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Virtual events

The Perks of Virtual Events

April 7, 2021

Remember when “events” meant 400+ people crammed into a convention center? Us too. But honestly, we’re kind of loving the virtual events world. While we, like anyone, miss gathering in person, the pivot to virtual events has worked out surprisingly well—and they’re only getting better.  Many of our virtual events have outperformed expectations. Online fundraising…

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Laptop

Spring Clean Your Marketing

March 12, 2021

Spring is in the air!  Like many, you might be tempted to start spring cleaning this weekend. If you haven’t already purged your entire house during quarantine, taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. Who else…

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