There’s an age-old discussion surrounding the causality of what came first: the chicken or the egg. This has become a philosophical debate because it seemingly runs an endless loop, twisting back on itself over and over and over. The chicken versus egg question has come to be used as a metaphor for self-perpetuating cycles and…
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MadCap’s mission is to help shape and deliver the best voice for our clients. While business is centered around service delivery, happy customers are the fuel necessary to run any successful business. We aren’t happy until our customer is happy! This month, we wanted to focus on the importance of customer appreciation, and how you…
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2020 was a lot of things. Some of those things aren’t appropriate for a blog, and some we can just agree to never speak of again. With 2021 more than halfway over, what will 2022 look like? Do we stay in sweatpants forever, or are we preparing to dust off that suit coat again? Regardless…
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Remember when “events” meant 400+ people crammed into a convention center? Us too. But honestly, we’re kind of loving the virtual events world. While we, like anyone, miss gathering in person, the pivot to virtual events has worked out surprisingly well—and they’re only getting better. Many of our virtual events have outperformed expectations. Online fundraising…
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Spring is in the air! Like many, you might be tempted to start spring cleaning this weekend. If you haven’t already purged your entire house during quarantine, taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. Who else…
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