It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
It’s spooky season, y’all. It’s the time of the year where little goblins and ghouls might grace your doorstep looking for treats. The little neighborhood kids are more cute than scary, but do you know what really frightens us? We’ve heard there are companies and organizations out there operating without a marketing plan! What?! Say…
Unless you’ve been living completely off-grid —maybe in a cabin somewhere in the Cascades—you’ve likely been hearing about and interacting with artificial intelligence, or AI. Here in the Puget Sound region, from Microsoft’s Redmond campus to Amazon’s towers in South Lake Union, we live in the heart of high-tech AI development. But even in the Silicon Forest of Washington,…
MadCap Marketing and Creative has been in the social media game for a while now, so we’ve learned a thing or two (and we’re going to share some secrets with you!) Keeping up with trends isn’t just about hopping on the latest bandwagon; it’s about developing unique marketing strategies that resonate and deliver results. We’re…
This month, MadCap Marketing and Creative wants to touch on a more technical trend: Data Privacy. In 2025, data privacy is a critical issue with increasing complexity due to new state laws, the rise of AI, and growing consumer awareness. Businesses absolutely have to prioritize data protection to maintain consumer trust and avoid breaking new…
As a creative company, we have to stay on top of trends. What’s new? What’s old? What grabs the attention we’re all looking for? It’s always changing and it’s always interesting. Here’s some of what we know. Social media marketing was once an exciting new way for companies to market their products and services. Businesses…
We’ve all been there. Maybe it took a particularly bad week, or month, or a performance review you didn’t agree with. Or maybe it was a dream from the beginning. But the words “I’m going to start my own business” have probably floated through your mind at some point in your professional career. Is it…
“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
Knock Knock. Who’s There? AI. Still? Yes. Just in case you were wondering, AI, or artificial intelligence, is still here. And it has no plans on leaving the scene. In fact, AI is constantly working on itself to make the experience better. We could all take a page from that book, really. Whether you’re intentionally…
It’s no secret that the pandemic had an impact on businesses. We might not even be ready to fully talk about it, since some of the impact was overwhelmingly not good. But, on the flipside, what have you noticed that has been a positive take away from those 2020 days? We’re noticing a shift in…