It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
It is easy to write off offline marketing tactics as digital tools and techniques like social media marketing and email marketing campaigns become the standard across most industries. However, don’t let it fool you. Offline marketing tactics are still a crucial component to reaching audiences in our digital-first world. Even the most successful digital marketing…
As a creative company, we have to stay on top of trends. What’s new? What’s old? What grabs the attention we’re all looking for? It’s always changing and it’s always interesting. Here’s some of what we know. Social media marketing was once an exciting new way for companies to market their products and services. Businesses…
“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
Knock Knock. Who’s There? AI. Still? Yes. Just in case you were wondering, AI, or artificial intelligence, is still here. And it has no plans on leaving the scene. In fact, AI is constantly working on itself to make the experience better. We could all take a page from that book, really. Whether you’re intentionally…
MadCap Marketing and Creative is proud of the relationships we’ve made and maintained in the community that we love, live, and work in. Our own company culture is centered around elements that connect us as people and nurture us as professionals. As a marketing company, we are often asked about AI (Artificial Intelligence) and whether…
Remember when video capability came onto the scene and the hardest part was remembering to “turn your phone sideways” to capture the ideal footage and avoid that pesky dead space along the side of the final video? Yeah, forget about that. Vertical is back, baby. According to Oscar Wilde, imitation is the sincerest form of…
It is not unusual for the beginning of the year to bring on “New Year, New Me” vibes. This year, MadCap Marketing would love for people everywhere to feel more confident when communicating. While we are in the actual business of effective and powerful communication, everyone in every industry relies on clear and concise communication…
How do you install it you ask?When you are ready to complete the Google Analytics 4 upgrade, head to the admin area and look for the ‘Property’ column. You should see the ‘GA4 Setup Assistant’ at the top of the column. Click on it to launch the upgrade assistant. Should I upgrade? The short answer is…
As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020 and will continue to do so into 2021. Workers and students have become more intimately familiar with alternative or nontraditional methods of communicating with one another, and some pleasant surprises have sprung to life. Here…