MadCap’s mission is to help shape and deliver the best voice for our clients. While business is centered around service delivery, happy customers are the fuel necessary to run any successful business. We aren’t happy until our customer is happy! This month, we wanted to focus on the importance of customer appreciation, and how you…
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Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing. Don’t get us wrong. We love creative tools. However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…
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Your company or organization’s website is often the first exposure a prospect has with your brand. It is a sales person that never sleeps; a reflection of your brand in every way and can be one of the most powerful marketing tools your company can have. It can also be your demise if it…
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While we’re not at recession levels yet – and hopefully won’t make it there – we are all undoubtedly feeling the economic impact of the current public health crisis. For those that own or manage a business, you may have begun to cut back in various areas, including in your marketing. But did you know…
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It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business…
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Building a marketing strategy is like building a house, and it’s all about the preparation ahead of time.
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Have you thought about setting resolutions for your company’s marketing game? If not, don’t worry – we’ve thought of a few resolutions to help.
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