We are officially already halfway through 2026. This month, we wanted to take some time to discuss what we believe contributes to sustainable success in the business of marketing. In today’s competitive landscape, simply having a great product or service isn’t enough. Businesses that truly thrive are the ones that put their customers at the…
When you hear the term “customer service”, what do you immediately think of? Is it a retail setting; or food service; or do you think of a call center? Would you believe me if I told you that customer service is essentially the glue holding your brand together…or causing it to break apart? Let’s talk…
There are certain projects that are ideal for do-it-yourselfers. If you’re thinking about painting a room in your home, this is very likely something that just about anyone could do pretty well with the right tools. The same goes for gardening. If you research your topic and your desired end result, there’s a good chance…
It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
MadCap’s mission is to help shape and deliver the best voice for our clients. While business is centered around service delivery, happy customers are the fuel necessary to run any successful business. We aren’t happy until our customer is happy! This month, we wanted to focus on the importance of customer appreciation, and how you…
Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing. Don’t get us wrong. We love creative tools. However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…
Your company or organization’s website is often the first exposure a prospect has with your brand. It is a sales person that never sleeps; a reflection of your brand in every way and can be one of the most powerful marketing tools your company can have. It can also be your demise if it…
While we’re not at recession levels yet – and hopefully won’t make it there – we are all undoubtedly feeling the economic impact of the current public health crisis. For those that own or manage a business, you may have begun to cut back in various areas, including in your marketing. But did you know…
It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business…
Building a marketing strategy is like building a house, and it’s all about the preparation ahead of time.