It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
It’s spooky season, y’all. It’s the time of the year where little goblins and ghouls might grace your doorstep looking for treats. The little neighborhood kids are more cute than scary, but do you know what really frightens us? We’ve heard there are companies and organizations out there operating without a marketing plan! What?! Say…
MadCap Marketing and Creative has been in the social media game for a while now, so we’ve learned a thing or two (and we’re going to share some secrets with you!) Keeping up with trends isn’t just about hopping on the latest bandwagon; it’s about developing unique marketing strategies that resonate and deliver results. We’re…
We’ve all been there. Maybe it took a particularly bad week, or month, or a performance review you didn’t agree with. Or maybe it was a dream from the beginning. But the words “I’m going to start my own business” have probably floated through your mind at some point in your professional career. Is it…
“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
It’s no secret that the pandemic had an impact on businesses. We might not even be ready to fully talk about it, since some of the impact was overwhelmingly not good. But, on the flipside, what have you noticed that has been a positive take away from those 2020 days? We’re noticing a shift in…
MadCap Marketing and Creative is proud of the relationships we’ve made and maintained in the community that we love, live, and work in. Our own company culture is centered around elements that connect us as people and nurture us as professionals. As a marketing company, we are often asked about AI (Artificial Intelligence) and whether…
Marketing and branding has evolved over the years, and nowadays not everyone has an in-house department within their company or organization. That’s OK! In fact, working with an independent firm might help you, because it allows an outside perspective and experience, similar to the customers you might be trying to reach. Marketing plays in a…
It is not unusual for the beginning of the year to bring on “New Year, New Me” vibes. This year, MadCap Marketing would love for people everywhere to feel more confident when communicating. While we are in the actual business of effective and powerful communication, everyone in every industry relies on clear and concise communication…
Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing. Don’t get us wrong. We love creative tools. However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…