branding

The Mad Archives

Sweat pants and working

What will 2022 look like…Sweatpants or Suit Coat?

August 17, 2021

2020 was a lot of things.  Some of those things aren’t appropriate for a blog, and some we can just agree to never speak of again.  With 2021 more than halfway over, what will 2022 look like?  Do we stay in sweatpants forever, or are we preparing to dust off that suit coat again?  Regardless…

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Pumpikin with spooky written on it

New Marketing Tactics Don’t Have to Be Scary

October 30, 2019

It’s the season of ghouls, goblins, and all things spooky. But that doesn’t mean you should let this creepiness creep into your marketing game. The idea of trying new marketing tactics—particularly ones that have a price tag attached—can be daunting (or in October, haunting). But with an expert like MadCap by your side, there’s perhaps…

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