Unless you’ve been living completely off-grid —maybe in a cabin somewhere in the Cascades—you’ve likely been hearing about and interacting with artificial intelligence, or AI. Here in the Puget Sound region, from Microsoft’s Redmond campus to Amazon’s towers in South Lake Union, we live in the heart of high-tech AI development. But even in the Silicon Forest of Washington,…
“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
Knock Knock. Who’s There? AI. Still? Yes. Just in case you were wondering, AI, or artificial intelligence, is still here. And it has no plans on leaving the scene. In fact, AI is constantly working on itself to make the experience better. We could all take a page from that book, really. Whether you’re intentionally…
MadCap Marketing and Creative is proud of the relationships we’ve made and maintained in the community that we love, live, and work in. Our own company culture is centered around elements that connect us as people and nurture us as professionals. As a marketing company, we are often asked about AI (Artificial Intelligence) and whether…
The late 70’s introduced the concept of ‘video killing the radio star’ by way of the Buggle’s hit song. The song relates to concerns about machines and technological instruments altering what we knew as music. Would it take over and replace what we loved? Would it make it better? No one knew, and the unknown…