There are certain projects that are ideal for do-it-yourselfers. If you’re thinking about painting a room in your home, this is very likely something that just about anyone could do pretty well with the right tools. The same goes for gardening. If you research your topic and your desired end result, there’s a good chance with the right level of care and maintenance, that you will be successful. However, think about the more complex things now. If your house needed updated wiring or if you had a pipe burst in the middle of the night, is that something you’d feel comfortable DIY-ing? Or would you want to get the professionals in as soon as possible?
What does all of this have to do with marketing? Well, we are glad you asked! Let’s talk about it.
MadCap Marketing and Creative isn’t getting into the home renovation business, but there is a link between our hypothetical introduction this month and what we want to cover with you. We love a do-it-yourself opportunity as much as anyone. We are in the creative field, after all. Our brains are wired in a way that looks at almost everything through a “I can totally help make that better” lens. We will be the first ones to say it though: not everything can be an inside job.
If you work in the nonprofit sector in any capacity, be it as a staff member, or a volunteer, or a representative of the board of directors then you know that resources are always tight and they have to be used in a way that brings a good return on investment. This isn’t to say that all nonprofit organizations are struggling, but instead they are mission driven and rely heavily on donor dollars that must be stewarded wisely. It is not uncommon for staff to wear several hats in the interest of working to serve the intended population of the organization. Nonprofit organizations are efficient, savvy, and very hardworking. And while the personnel of nonprofit organizations are smart and able to multitask, we have a crucial piece of advice to offer that will be beneficial overall.
Knowing that effective fundraising is one of the key components of nonprofit work, it is more important than ever that your messaging, branding, and fundraising techniques are modern, relatable, and efficient. Whether you are fortunate to have an internal marketing team, or if you are working on a shoestring staffing budget, bringing in the experts in marketing is a great way to get a massive return on your investment. Your communications intern is not going to get the same results as a team who has their finger on the pulse of the industry all of the time. While a client may understand their company’s mission, purpose, and target audience, they don’t always understand how to market to their customers through a multi-pronged approach. MadCap’s strategic approach ensures that we represent our nonprofit clients and that their voices are heard through online marketing, digital marketing, and traditional marketing efforts. Through our invaluable resources and tried-and-true strategy, we know how to implement successful and efficient marketing campaigns, whether this is for an event, a seasonal project or an urgent need.
Additionally, an in-house marketing team can become stagnant due to the same employees working on the same objectives. This leaves little room for diversity or growth in knowledge. In short, people get comfortable “knowing what they know” and “doing what we’ve always done”. Bringing in a new set of eyes through an outside agency can bring creativity and diverse perspectives that have not been considered before, especially with a smaller business. Agencies like MadCap can curate strategies that will work to their client’s advantage.
Like we said, if you’re looking to change up the color of a room, throw a coat of paint on it and step back to see whether you can live with it or not. If you’re looking to build sustainable awareness and relevance to your important work in the community, bring in the professionals. We love what you do, and we want more people to know about it. We can get there together!