As a creative company, we have to stay on top of trends. What’s new? What’s old? What grabs the attention we’re all looking for? It’s always changing and it’s always interesting. Here’s some of what we know.
Social media marketing was once an exciting new way for companies to market their products and services. Businesses set up social media account profiles, gathered followers and began posting regularly. Before social media platforms were oversaturated with brands, it was relatively easy for a company to stand out. Today, however, with seemingly every business on social media, social media marketing has grown more sophisticated and nuanced. This is why staying on top of new tools, best practices and trends is crucial to surviving in this media-centric world.
In the early days of social media marketing, brands were happy enough (and successful enough) to cross-post generic content across multiple social media accounts and sit back and wait for results. Many resorted to blatant advertising in their social posts and focused more on their company than their audience. It almost didn’t matter who they were marketing to, just that they were present on a digital platform allowed them to stand out as progressive and modern.
But boy have things changed dramatically! Today, to be successful at social media marketing, you must adopt a more strategic approach that combines specific campaigns tailored to your target audience’s preferred platforms with highly creative content that’s unique to each social network and personalized and relatable.
Sounds easy enough, right? Well, there’s a bit more to it than that.
Consumers are exposed to numerous advertisements daily. Social media feeds are often riddled with ads, and many users have become so accustomed to them that they scroll past with barely a glance. Users can identify a hard sell immediately, so if your social media advertising campaigns are too sales-forward, your results will be dismal.
In contrast, user-generated content (UGC) is a valuable social media marketing tool today that can boost brand awareness amidst all the advertising clutter while demonstrating social proof. A marketing message that features a real customer who uses your product or service can often be more effective than a creative ad with professional photography and high-budget video depending on who you’re messaging and marketing to. We help you sort all of that out.
Will user-generated content be the death of creative companies like MadCap? No! We approach all projects with a personalized and strategic plan. If a component of our plan is to implement user-generated content because we know it’s what will reach the people you’re looking to reach, we’ll walk you through the steps. MadCap’s foundation is built on skills, relationships, trust, and transparency. We exist alongside you and succeed when you succeed.