In an ever-changing digital world, it’s not always easy to keep up with the latest trends in social media. But don’t worry! We’ve compiled a few tried-and-true practices to up your social media game and have your followers clicking “Like” all day long.
Keep Your Brand Voice Consistent and Authentic
Maintaining your brand voice helps boost engagement, trust and reliability. Without consistency, you leave room for error in communication between your brand and customers. Keep content consistent and relevant to your business, without too much promotional messaging.
Don’t Sleep on Peak Hours
Wondering why your quality content isn’t getting the likes, comments, and shares you hoped for? You may be posting during the wrong times. Knowing your clientele and when they’re online is key to seeing increased follower engagement.
You can find peak times your followers are online by looking into your social insights – or by simply searching best times to post for each social outlet.
Utilize Your Insights.
Social platforms like Facebook and Instagram have great analytics systems built-in behind-the-scenes. Every month, take some time to dive into your insights. Find out what’s working and what isn’t, and you’ll be able to offer improved and more targeted content moving forward.
Deal with negative feedback swiftly and skillfully.
Nobody’s perfect – your business included. When someone has negative things to say or leaves a poor review on social, respond quickly and professionally. If a customer had a poor experience, respond with a sincere apology and offer to make it right.
But don’t encourage the social “trolls” – if someone is clearly out to hurt your reputation, it’s best to ask them to contact you directly via phone or email.
If you’re still feeling unsure about navigating the world of handles and hashtags, slide into our DMs — or just shoot us an email.
Our social media moguls understand what works for Facebook, Twitter, Pinterest, Instagram, and LinkedIn. They can juggle your accounts while keeping their ears to the ground for the next big trend to target niche audiences.