Knock Knock. Who’s There? AI. Still? Yes.
Just in case you were wondering, AI, or artificial intelligence, is still here. And it has no plans on leaving the scene. In fact, AI is constantly working on itself to make the experience better. We could all take a page from that book, really. Whether you’re intentionally seeking out an AI experience, you, (yes you!) are part of an AI world.
AI is everywhere. While there is generally a positive sentiment toward AI in marketing, there is also skepticism. Professional marketers are aware of potential risks to skill sets and staffing and prefer careful implementation rather than viewing AI as a one-size-fits-all solution. As a marketing company, we talk to clients about AI being a supplemental tool to use in business, not a replacement for people. Consider AI a pal. AI isn’t coming for your job; in fact, used correctly, he’ll probably help make it better!
AI is no longer a concept or a technology focused solely on robots. It has a wide range of applications for marketers to automate tasks, personalize content, organize leads, or analyze and predict customer behavior. This is why there has been an explosion in new AI tools and technologies. AI is literally changing the field of digital marketing. It is offering people new ways to search and be found online, get completely personalized recommendations, communicate with brands, like chatbots, and access information such as through voice search. One of the trends in AI that we will likely see much more of in 2025 is a big jump in voice search strategies.
Marketing companies have been tailoring their content for SEO, or search engine optimization, for years. SEO is something that MadCap Marketing and Creative considers in every piece of communication that we push out, whether it is for us or for a client. It is important to consider that we create for people, not bots. However, we consider the bots our friends, not our enemies, so we work with them! There has been plenty of news in the media recently about AI replacing jobs. However, when it comes to marketing, we believe that AI should be a tool that allows you to leverage, plan, inform and optimize your entire menu of marketing activities.
While AI can perform many tasks well, it does have disadvantages which require human intervention to review, tweak or even optimize its outputs. With voice search strategies on the rise for 2025, MadCap Marketing and Creative remains positioned to help clients get noticed. We have real people with real talent and real ideas. We keep abreast of the trends and remember where we were, so we can be better when we get where we are going. This kind of attention, paired with the tools that are available yields the best results. Where can we take you?