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The Heart of Marketing: Show Your Customers Some Love

The month of love is upon us again. While we tend to focus on that one special someone in this season of gushy love notes, bright red roses, and sweet treats, it got us thinking – are we remembering to show our customers the love, too? When you regularly show your customers you care, it…

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4 Ways to Show Gratitude to Your Customers

The turkey is in the shopping cart, the stuffing ingredients are on the counter, and the in-laws are on their way. That can only mean one thing—Thanksgiving is almost here. While this season of gratitude is largely focused on family and friends, don’t forget to thank your customers. After all, they allow you to successfully…

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New Marketing Tactics Don’t Have to Be Scary

It’s the season of ghouls, goblins, and all things spooky. But that doesn’t mean you should let this creepiness creep into your marketing game. The idea of trying new marketing tactics—particularly ones that have a price tag attached—can be daunting (or in October, haunting). But with an expert like MadCap by your side, there’s perhaps…

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3 Reasons to Start Your 2020 Marketing Strategy Sessions Now

Summer means sun, vacations, and relaxation. And while it may seem like a convenient time to put your marketing on autopilot (because everything else is, right?), we believe now is the best time to kick marketing strategy sessions with MadCap into full gear. Why? Read on. Get ahead of the curve. As one of the…

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Why Successful Brands Must Be Good Storytellers

Every business offers a product or service—that’s a given. In the midst of the constant borage of “buy this”, “you need this”, and “look what this product can do”, customers are looking for authenticity and humanity. It’s crucial that companies focus just as much on the brand’s story as its features and benefits. Here’s why:…

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A Well-Designed Website: What It Looks like and How to Get It

Is your website a source of pride? Before you answer, think of it this way: when you tell a customer to visit your website, are you proud at of? what they’ll find? Or do you secretly hope they don’t visit and keep their information gathering to in-person and phone communications? Simply having a website used…

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Marketing, Design, Content Creation – What does it all mean?

If you’ve spent any length of time with us, you’ve heard us use words like marketing, design, content creation, voice, and tone. (What do you expect? We’re a marketing firm!) But what do these words mean and how do they actually fit together? We’re here to break it all down. Marketing Okay, this is the…

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3 Steps to Spring-Clean Your Marketing Game

Spring is upon us. It’s time to whip out the cleaning supplies and storage bins and get serious about getting the clutter out of our homes and lives. If you’re feeling motivated to tidy up, don’t stop at your basement or extra bedroom—consider cleaning up your marketing efforts, too. Here how to make it happen:…

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3 Reasons to Hire a Professional Event Coordinator

Do you have an event coming up? Perhaps you’re planning a big fundraising auction, a ritzy awards show, or a simple employee appreciation luncheon. No matter what type of soiree you have on the calendar, we bet you’re realizing how complicated and time-consuming it can get. Vendors, flow of event, menus, speakers, set up and…

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WordPress 5.0 “Bebo” and Gutenberg have arrived!

WordPress 5.0 is now in full effect and it’s come equipped with a wide array of improvements to the popular CMS. As of this writing, we are now on WordPress 5.0.3. As with any major WordPress update, the usual unseen changes occur: bug fixes, security patches, more optimized and compressed code, etc. However, if you…