It is easy to write off offline marketing tactics as digital tools and techniques like social media marketing and email marketing campaigns become the standard across most industries. However, don’t let it fool you. Offline marketing tactics are still a crucial component to reaching audiences in our digital-first world. Even the most successful digital marketing…
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Unless you’ve been living completely off-grid —maybe in a cabin somewhere in the Cascades—you’ve likely been hearing about and interacting with artificial intelligence, or AI. Here in the Puget Sound region, from Microsoft’s Redmond campus to Amazon’s towers in South Lake Union, we live in the heart of high-tech AI development. But even in the Silicon Forest of Washington,…
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This month, MadCap Marketing and Creative wants to touch on a more technical trend: Data Privacy. In 2025, data privacy is a critical issue with increasing complexity due to new state laws, the rise of AI, and growing consumer awareness. Businesses absolutely have to prioritize data protection to maintain consumer trust and avoid breaking new…
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“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
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The late 70’s introduced the concept of ‘video killing the radio star’ by way of the Buggle’s hit song. The song relates to concerns about machines and technological instruments altering what we knew as music. Would it take over and replace what we loved? Would it make it better? No one knew, and the unknown…
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