It is almost the end of another year! 2025 went by in a flash, and as we look back to close out the year, we are looking ahead at the same time. Quantitatively, we could certainly list out the number of websites we worked on, or events we helped to host, or press releases we…
As a creative company, we have to stay on top of trends. What’s new? What’s old? What grabs the attention we’re all looking for? It’s always changing and it’s always interesting. Here’s some of what we know. Social media marketing was once an exciting new way for companies to market their products and services. Businesses…
“The only thing constant is change” the Greek philosopher Heraclitus reminds us. Marketing and communications professionals know this feeling all too well. Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond. We’ll…
Remember when video capability came onto the scene and the hardest part was remembering to “turn your phone sideways” to capture the ideal footage and avoid that pesky dead space along the side of the final video? Yeah, forget about that. Vertical is back, baby. According to Oscar Wilde, imitation is the sincerest form of…
Don’t worry. When we say “social media trends for 2024” we don’t mean the latest dance you have to practice in your kitchen (seriously, why are they always in the kitchen?!). We’re looking at trends that are coming to life in 2024 from a marketing perspective. We stay on top of that stuff because, well,…
The standard accepted definition of “trend” is a general direction in which something is developing or changing. For fashion, this can mean fringe is back, or short is in, or bright colors are out. For music, this can come to life in the form of autotune or increased instrumentals. For us in the marketing field,…