Every business offers a product or service—that’s a given. In the midst of the constant borage of “buy this”, “you need this”, and “look what this product can do”, customers are looking for authenticity and humanity. It’s crucial that companies focus just as much on the brand’s story as its features and benefits. Here’s why:…
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If you’ve spent any length of time with us, you’ve heard us use words like marketing, design, content creation, voice, and tone. (What do you expect? We’re a marketing firm!) But what do these words mean and how do they actually fit together? We’re here to break it all down. Marketing Okay, this is the…
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Spring is upon us. It’s time to whip out the cleaning supplies and storage bins and get serious about getting the clutter out of our homes and lives. If you’re feeling motivated to tidy up, don’t stop at your basement or extra bedroom—consider cleaning up your marketing efforts, too. Here how to make it happen:…
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