The Mad Archives

Why Marketing Trends Matter

Why Marketing Trends Matter

April 1, 2024

As a marketing and branding company, MadCap Marketing and Creative understands the tiers and trends of the marketing world.  We should.  After all, it’s our job.  But, as a consumer or a business owner, how aware are you of the key trends in marketing that will lend success to your business or cause?  Read on…

Read More
Chicken or the egg

Chicken or the Egg

March 10, 2023

There’s an age-old discussion surrounding the causality of what came first: the chicken or the egg. This has become a philosophical debate because it seemingly runs an endless loop, twisting back on itself over and over and over. The chicken versus egg question has come to be used as a metaphor for self-perpetuating cycles and…

Read More
Marketing Terms

Making Sense of Marketing (terms)

March 1, 2023

It is not unusual for the beginning of the year to bring on “New Year, New Me” vibes.  This year, MadCap Marketing would love for people everywhere to feel more confident when communicating.  While we are in the actual business of effective and powerful communication, everyone in every industry relies on clear and concise communication…

Read More
MadCap Muse September 2022

MadCap Loves YOU…and why customer appreciation is key

September 2, 2022

MadCap’s mission is to help shape and deliver the best voice for our clients.  While business is centered around service delivery, happy customers are the fuel necessary to run any successful business. We aren’t happy until our customer is happy!  This month, we wanted to focus on the importance of customer appreciation, and how you…

Read More
Facebook Inc product icons

Monday, October 4th started out like any other day…

October 25, 2021

Monday, October 4th started out like any other day, but shortly provided a real time  demonstration of just how big Facebook’s influence is over the online economy. Even a small outage means losses for people who rely on Facebook services to do their work or advertise their products. But a record six-hour outage is even…

Read More
Sweat pants and working

What will 2022 look like…Sweatpants or Suit Coat?

August 17, 2021

2020 was a lot of things.  Some of those things aren’t appropriate for a blog, and some we can just agree to never speak of again.  With 2021 more than halfway over, what will 2022 look like?  Do we stay in sweatpants forever, or are we preparing to dust off that suit coat again?  Regardless…

Read More

Video Marketing

June 8, 2021

As technology and digital habits evolve, it’s not really surprising that video predictions and usage have shot up in 2020 and will continue to do so into 2021.  Workers and students have become more intimately familiar with alternative or nontraditional methods of communicating with one another, and some pleasant surprises have sprung to life.  Here…

Read More

Why You Need A New Website in 2021

May 17, 2021

Your company or organization’s website is often the first exposure a prospect has with your brand. It is a sales person that never sleeps; a reflection of your brand in every way and can be one of the most powerful marketing tools your company can have.   It can also be your demise if it…

Read More
Virtual events

The Perks of Virtual Events

April 7, 2021

Remember when “events” meant 400+ people crammed into a convention center? Us too. But honestly, we’re kind of loving the virtual events world. While we, like anyone, miss gathering in person, the pivot to virtual events has worked out surprisingly well—and they’re only getting better.  Many of our virtual events have outperformed expectations. Online fundraising…

Read More

Spring Clean Your Marketing

March 12, 2021

Spring is in the air!  Like many, you might be tempted to start spring cleaning this weekend. If you haven’t already purged your entire house during quarantine, taking a fresh look at overstuffed closets and jam-packed drawers is a great way to prep for summer, but also to survey what you actually need. Who else…

Read More