Event Planning

The Mad Archives

Pizza, Parties, and Planning

Pizza, Parties, and Planning

March 27, 2025

When it comes to events, the idea of outsourcing event creation might initially sound like an unnecessary additional cost. What many organizations and leaders underestimate are the efficiencies and cost-effective solutions that outsourced event expertise can provide when production and event specialists aren’t available in-house.  Because let’s be honest…the reason housing organizations are good at…

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MadCap 2024 Wrapped

MadCap 2024: Wrapped

January 3, 2025

“The only thing constant is change” the Greek philosopher Heraclitus reminds us.  Marketing and communications professionals know this feeling all too well.  Let’s take a look at what 2024 brought us, and as an added bonus, we’ll grant you our hot take on the most important marketing strategy to take into 2025 and beyond.   We’ll…

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Virtual events

The Perks of Virtual Events

April 7, 2021

Remember when “events” meant 400+ people crammed into a convention center? Us too. But honestly, we’re kind of loving the virtual events world. While we, like anyone, miss gathering in person, the pivot to virtual events has worked out surprisingly well—and they’re only getting better.  Many of our virtual events have outperformed expectations. Online fundraising…

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Event image taken by madcap

3 Reasons to Hire a Professional Event Coordinator

March 22, 2019

Do you have an event coming up? Perhaps you’re planning a big fundraising auction, a ritzy awards show, or a simple employee appreciation luncheon. No matter what type of soiree you have on the calendar, we bet you’re realizing how complicated and time-consuming it can get. Vendors, flow of event, menus, speakers, set up and…

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