Marketing and branding has evolved over the years, and nowadays not everyone has an in-house department within their company or organization. That’s OK! In fact, working with an independent firm might help you, because it allows an outside perspective and experience, similar to the customers you might be trying to reach. Marketing plays in a…
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Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing. Don’t get us wrong. We love creative tools. However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…
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Every business offers a product or service—that’s a given. In the midst of the constant borage of “buy this”, “you need this”, and “look what this product can do”, customers are looking for authenticity and humanity. It’s crucial that companies focus just as much on the brand’s story as its features and benefits. Here’s why:…
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If you’ve spent any length of time with us, you’ve heard us use words like marketing, design, content creation, voice, and tone. (What do you expect? We’re a marketing firm!) But what do these words mean and how do they actually fit together? We’re here to break it all down. Marketing Okay, this is the…
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