Branding

The Mad Archives

Labels are OUT!

Labels are Out!

June 10, 2024

Whether we’ve used the labels ourselves, or shared a side-eye glance when someone else has, we’re likely all familiar with the generational labels that exist in the world. You know the ones. The “Millennial self centeredness” or the “Gen Z independence” or “Gen X adaptability”, and the ever-so-cringy “OK Boomer”. Regarding marketing trends that we’re…

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Graphic Design Wikipage

The Value of Professional Creative Design

December 3, 2021

Technology and the endless options of tools that can do anything from format a casual blog, to provide a clever layout for family photos is a wonderful thing.  Don’t get us wrong.  We love creative tools.  However, what we want to warn you about in this era of do-it-yourself hacks is maybe best put in…

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Like, Comment, Share: Our Social Media Best Practices

March 5, 2020

In an ever-changing digital world, it’s not always easy to keep up with the latest trends in social media. But don’t worry! We’ve compiled a few tried-and-true practices to up your social media game and have your followers clicking “Like” all day long. Keep Your Brand Voice Consistent and Authentic Maintaining your brand voice helps boost…

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Pumpikin with spooky written on it

New Marketing Tactics Don’t Have to Be Scary

October 30, 2019

It’s the season of ghouls, goblins, and all things spooky. But that doesn’t mean you should let this creepiness creep into your marketing game. The idea of trying new marketing tactics—particularly ones that have a price tag attached—can be daunting (or in October, haunting). But with an expert like MadCap by your side, there’s perhaps…

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Neon sign on brickwall

Why Successful Brands Must Be Good Storytellers

July 18, 2019

Every business offers a product or service—that’s a given. In the midst of the constant borage of “buy this”, “you need this”, and “look what this product can do”, customers are looking for authenticity and humanity. It’s crucial that companies focus just as much on the brand’s story as its features and benefits. Here’s why:…

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