The Psychology of Color

Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does color work? How is color believed to impact mood and behavior?  And in our world of marketing and…

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The Heart of Marketing: Show Your Customers Some Love

The month of love is upon us again. While we tend to focus on that one special someone in this season of gushy love notes, bright red roses, and sweet treats, it got us thinking – are we remembering to show our customers the love, too? When you regularly show your customers you care, it…

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New Marketing Tactics Don’t Have to Be Scary

Pumpikin with spooky written on it

It’s the season of ghouls, goblins, and all things spooky. But that doesn’t mean you should let this creepiness creep into your marketing game. The idea of trying new marketing tactics—particularly ones that have a price tag attached—can be daunting (or in October, haunting). But with an expert like MadCap by your side, there’s perhaps…

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3 Tips For Improving Client Communication In 2019

Looking for a non-gimmicky New Year’s resolution that will actually help your business? Look no further than client communication. Here are three quick tips to improve your client communication in 2019—and reap the rewards.   Customize your communication methods Think of your clients’ various strengths, weaknesses, and preferences. Do they take an old-school approach to…

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The Three Types of Web Developers (and What They Do)

Coding on Macbook Air

For many outside the field of web development, it is not commonly known that there are several different types of web developers that exist. Within the developer world, we literally have dozens of titles that distinguish us from the rest based on our skillset and what we can create with it. Overall, web developers can…

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Marketing VS Advertising = What’s the Difference?

Marketing graphic

It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business…

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SEO: What it is, Why it Matters

SEO style infographic

In a world where communication is lightning fast and the Internet reigns supreme, businesses must stay one step ahead of competitors by reaching their audience in a variety of ways. Thinking outside the box, embracing creativity, and harnessing the power of the web have never been as important as they are today. One method that has…

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