The Mad Archives


Turnaround is slowin’ down

August 5, 2022

The meaning of “turnaround time” can mean different things to different people based on industry, role, and situation. For marketing companies like MadCap, turnaround time is a crucial piece of the process, and is an integral part of our service offerings. Turnaround time on projects can make or break a relationship, and the importance of…

Read More
Abstract brain art

The Psychology of Color

June 25, 2021

Color is a powerful communication tool and can be used to signal action, influence mood, and even influence physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain. So how exactly does color work? How is color believed to impact mood and behavior?  And in our world of marketing and…

Read More

The Heart of Marketing: Show Your Customers Some Love

February 10, 2020

The month of love is upon us again. While we tend to focus on that one special someone in this season of gushy love notes, bright red roses, and sweet treats, it got us thinking – are we remembering to show our customers the love, too? When you regularly show your customers you care, it…

Read More
Pumpikin with spooky written on it

New Marketing Tactics Don’t Have to Be Scary

October 30, 2019

It’s the season of ghouls, goblins, and all things spooky. But that doesn’t mean you should let this creepiness creep into your marketing game. The idea of trying new marketing tactics—particularly ones that have a price tag attached—can be daunting (or in October, haunting). But with an expert like MadCap by your side, there’s perhaps…

Read More

3 Tips For Improving Client Communication In 2019

January 22, 2019

Looking for a non-gimmicky New Year’s resolution that will actually help your business? Look no further than client communication. Here are three quick tips to improve your client communication in 2019—and reap the rewards.   Customize your communication methods Think of your clients’ various strengths, weaknesses, and preferences. Do they take an old-school approach to…

Read More
Coding on Macbook Air

The Three Types of Web Developers (and What They Do)

April 11, 2018

For many outside the field of web development, it is not commonly known that there are several different types of web developers that exist. Within the developer world, we literally have dozens of titles that distinguish us from the rest based on our skillset and what we can create with it. Overall, web developers can…

Read More
Marketing graphic

Marketing VS Advertising = What’s the Difference?

March 9, 2018

It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences. Comprehension of these differences and similarities will help any business…

Read More
Website design graphic

"Do I Need A Business Website?" – Why Web Design is still Relevant

July 7, 2017

Many people fall under the impression that they don’t need to have a website for their business, or that a page on Facebook is “enough”. But is it, really?

Read More
Strategy title graphic

Building Your House: The Importance of Strategy in Marketing

June 15, 2017

Building a marketing strategy is like building a house, and it’s all about the preparation ahead of time.

Read More
Branding graphic / image example

The Importance of Quality Branding

May 16, 2017

Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience.

Read More