It may seem like advertising and marketing are two concepts that share exactly the same objective. In fact, they do have the same objective: alerting consumers to products and services being sold. Marketing and advertising have many things in common, but there are some differences.

Comprehension of these differences and similarities will help any business or organization with their strategy for customer and audience acquisition.


Marketing is a process that involves design, creation, research, and data mining about how to best align the idea of a product or service with the target audience. This gives the company top-of-mind awareness and name recognition. Marketing can be expensive but really should come first.

How Do You Market?

Marketing involves research and analysis. This involves studying audience response and creating language and design that will best influence your target audience. Certain groups of consumers respond better to images and words than others. Slogans and mission statements that best communicate the “message” of the product are essential to marketing. Marketing strategy can be broken down into the 5 P’s: product, place, price people and promotion.

What Is Advertising?

Advertising is the literal process of making a product and service known to an audience. It is the description used to present the product, idea or service to the world. This generally entails advertising campaigns in the media. An advertising campaign uses creative positioning in the media. Advertising must be timely and used in a specifically strategic way. It should always have a call to action.

Understanding the differences between marketing and advertising helps companies maximize their budgets, teams, and market reach. But you aren’t in it alone—contact MadCap Marketing to utilize our marketing and advertising experience.